In today's world, blogs are a major contributor in business
promotion on the Internet. Blogs are generally easier to create and
maintain than traditional websites, and tend to rank favorably in the
search engines. They are a great platform for sharing industry news,
product information, helpful hints and testimonials. If used
strategically and wisely, a blog can help promote the visibility of your
Ardyss business, build a dedicated fan base, and drive business to your
Ardyss store.
The most important consideration when creating a blog is having the ability to offer unique and useful information. In this way, you will be able to capture the interest of your site visitors and keep them coming back for more. Resist the temptation to fill your blog with recycled content copied from company literature or the company website. Information that is already widely circulated on the web will not capture the attention of the visitors to your blog, and they will quickly lose interest. Instead, compose your blog posts in your own words, infusing your personal experiences, opinions, and personality into your writings. By doing this, you will stand out from the crowd and establish yourself as a credible and knowledgeable distributor.
A common pitfall when blogging for business is using a writing style that comes off like a sales pitch. This will be a big turn-off to your site visitors. They are visiting your site for information, not to be sold to. A better strategy is to offer information, advice, and tips about the products you want to promote. After they have received the information they were seeking, they will be more apt to give you their business.
Since blogs have the built-in capacity to manage photos, audio recordings, and video presentations, it would be wise to take full advantage of these options. Multimedia is very attractive to web visitors and is an excellent way to keep them engaged while educating them about your products. Pages of strictly text can be intimidating and downright boring. A picture truly says a thousand words, and little effort is required to include product images within your blog posts. Free software is available to create videos and multimedia presentations that can be easily uploaded to video sharing sites like YouTube and embedded in your blog. Visitors to your blog can be converted to potential clients with a little creativity and imagination.
Once you have created a blog with unique content, presented your product information in a friendly, conversational style, and infused it with images, audio and video, you will need to drive business to your Ardyss store. Simply put, you will need to let them know how to directly purchase your products or how to contact you for more information. You can do this by providing link to your web store and/or your contact information at the end of every post.
Blogging is one of the easiest ways to connect with Ardyss prospects and fans on the Internet. With careful planning and these commonsense tips, you have the potential to generate a following that could help you expand your business and your sales team.
The most important consideration when creating a blog is having the ability to offer unique and useful information. In this way, you will be able to capture the interest of your site visitors and keep them coming back for more. Resist the temptation to fill your blog with recycled content copied from company literature or the company website. Information that is already widely circulated on the web will not capture the attention of the visitors to your blog, and they will quickly lose interest. Instead, compose your blog posts in your own words, infusing your personal experiences, opinions, and personality into your writings. By doing this, you will stand out from the crowd and establish yourself as a credible and knowledgeable distributor.
A common pitfall when blogging for business is using a writing style that comes off like a sales pitch. This will be a big turn-off to your site visitors. They are visiting your site for information, not to be sold to. A better strategy is to offer information, advice, and tips about the products you want to promote. After they have received the information they were seeking, they will be more apt to give you their business.
Since blogs have the built-in capacity to manage photos, audio recordings, and video presentations, it would be wise to take full advantage of these options. Multimedia is very attractive to web visitors and is an excellent way to keep them engaged while educating them about your products. Pages of strictly text can be intimidating and downright boring. A picture truly says a thousand words, and little effort is required to include product images within your blog posts. Free software is available to create videos and multimedia presentations that can be easily uploaded to video sharing sites like YouTube and embedded in your blog. Visitors to your blog can be converted to potential clients with a little creativity and imagination.
Once you have created a blog with unique content, presented your product information in a friendly, conversational style, and infused it with images, audio and video, you will need to drive business to your Ardyss store. Simply put, you will need to let them know how to directly purchase your products or how to contact you for more information. You can do this by providing link to your web store and/or your contact information at the end of every post.
Blogging is one of the easiest ways to connect with Ardyss prospects and fans on the Internet. With careful planning and these commonsense tips, you have the potential to generate a following that could help you expand your business and your sales team.
